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"Veterans are at the heart of Carma - my co-founder served in the Royal Navy for 13 years, we employ veterans, and proudly support organisations like The Standing Tall Foundation (STF) and HighGround.
Through the Carma Impact fund, every UK tree planted helps drive wider impact - we donate 3% of our revenues to the Standing Tall Foundation, and for every 1,000 trees funded, we give £400 to HighGround to support veteran career transitions."
Carma co-founders Iain & Jim
-(looking a little wet!)
It's a tangible way to support those who've served - while restoring the planet.
Co-Founder
Competitive advantage
Customer loyalty & trust
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Attract and retain customers
We believe climate action should walk hand-in-hand with social impact. That's why we're proud to contribute 3% of our revenues to the Standing Tall Foundation.
This partnership is especially close to our hearts, not only because of the link with veterans, but because of the foundation's commitment to resilience, dignity, and second chances mirrors our own values at Carma.
Rapid, professional mental health support is at the heart of the foundation's mission. From PTSD and anxiety to depression and grief, they offer confidential help to those in need, including veterans, young people, and the wider community.
Their Rural Weeks Programme is a week-long residential course that gives participants hands-on exposure, expert guidance, and real career pathways into meaningful outdoor work. 93% of course attendees feel more prepared for employment after their courses.
At Carma, we recognise the invaluable service and sacrifices made by our veterans. To support their transition to fulfilling civilian careers, we are committed to contributing £400 towards the Rural Weeks courses for every 1,000 UK trees funded.
This initiative not only aids in funding HighGround's transformative programmes but also underscores our dedication to environmental sustainability and social responsibility. By linking our tree sales to veteran support, we aim to create a positive impact that resonates both environmentally and within the veteran community.
Through this partnership, Carma and HighGround collaboratively foster new beginnings for veterans, nurturing growth in both their professional lives and the environment.
